If you are an influencer (an Author, Coach or Trainer) you can now generate more sales and clients for business through your personal branding or business website than earlier. Why a business website can generate more sales now? Here are the top 5 reasons why your business website now can generate more sales than earlier.
Seth Godin, a remarkable contributor to marketing worldwide, famously said, “Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.” Online sales now are no more a matter of only sales in the e-commerce portals. Your website too can directly compete with the sales figure of e-commerce portals now and do that in a lot of more innovative ways!
Top 5 Reason Why your Business Website Now Can Generate More Sales than Earlier:
1. Inbound Marketing:
As an influencer (Author, Coach, Trainer) you must have sold courses through online learning portals and your books and CDs in marketplaces. But those sites demand a heavy cost of advertising and you too have to rely heavily on giving Discount offers and the like to push your products and courses.
But through your business website, you can now easily opt-in for inbound marketing strategies and generate more sales without giving discounts to your customers. This will subsequently reduce your paid online advertising costs and generate more client based on content-based marketing efforts.
Chatbots are like a versatile 24X7 salesperson. They can handle more than 1 customer queries simultaneously and they provide excellent service. Chatbots can remember the last interactions with a particular client and change the marketing strategy accordingly in case of a repeat visit.
In e-commerce portals like Amazon or Flipkart, or in online learning portals like Udemy you can not integrate your tailor-made chatbots. But you can easily incorporate chatbots to your website and drive home more customer satisfaction.
3. SSL (secure socket layer):
Google now clearly shows with a green lock sign which website is secure and which is not. Earlier clients and customers used to avoid online transactions in personal websites due to fear of fraudulent activities.
Now secure payment gateways and SSL encryption ensure greater trust among clients and clients too knows now that your website is safe for business.
4. Lead magnets:
You can’t add lead magnets directly in an online learning platform. Lead magnets are free takeaways in the form of PDFs, e-books, courses or short video contents that pull customers to your products and services. Lead magnets are effective marketing tools to generate more traffic to your website.
By strategically placing lead magnets to your website you can now have a treasure trove of mailing data of your clients with you can effectively use in your e-mail campaigns.
5. Social Media Marketing:
One of the best ways to increase traffic to your website and generate more sales is to use social media channels to promote your content. Now it’s very easy to integrate the social media accounts to your website and redirect traffics from social media posts to your website.
Now you can easily post an image with one of your quotes from your blog that you have posted on your website in Instagram, Facebook or Twitter accounts and directly guide the viewers back to your website. Thus, with the minimum amount of paid campaigns, you can generate more clients to your website and drive sales.
So these were the top 5 reasons why your business website now can generate more sales than earlier!
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