In Summer 2018, Instagram finally smashed the 1 billion users milestone.
As per Wikipedia, as of 14 January 2019, the most liked photo on Instagram is a picture of an egg, posted by the account @world_record_egg, created with a sole purpose of surpassing the previous record of 18 million likes on a Kylie Jenner post. The picture currently has over 50 million likes.
This show how far you can go with a single Instagram post. There are several sure-fire ways to grow Instagram followers.
Today, Instagram is one of the most popular social platforms on the web. It’s a place where people create, share and interact with both their friends and their favorite brands. 80% of Instagrammers follow businesses on the channel.
Companies tap into the $6.48 billion worth of revenue Instagram churns out per year by making real connections with the people on their page. So how a lot of companies are growing their IG followers organically?
Instagram is a serious content marketing, selling, networking and audience-building tool for individuals and brands. It’s one of the most popular social networking sites on the planet, with over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.
If you are a coach, life-coach, motivational speaker, writer, photographer or anyone who is into seriously trying to do personal branding through social-media – Instagram is your place.
Here are 7 sure-fire ways to grow your Instagram followers organically:
1. Research your target audience thoroughly:
If you get your target audience on Instagram right, you’ll get a higher engagement rate, and this means your posts will appear higher up in your followers’ feeds.
There’s no long-term benefit of promoting your content to people who have no interest in you and merely want a like back. They’re going to unfollow you in no time, and you’ll be left wondering where it all went wrong.
2. Post consistently (every day):
People are looking for consistency and timeliness from the brands they follow. The Instagram algorithm also considers your presence on the app when deciding where to rank you on the Explore page.
When you start planning a regular posting schedule, you need to get the timing right too. Check out your Instagram insights to see when your followers are most active. If you’re worried about having time to run a business and manage Instagram growth on a regular basis, consider using a scheduling tool.
3. Give your audience what they want:
To get an Instagram organic growth, just like any genuine social media follower strategy, great content is an absolute necessity. If you want people to like, follow and engage with you, then you’re going to need content that appeals to them.
Find out what kind of content your competitors are posting and make a note of anything that generates a lot of engagement.
As video content continues to dominate on Instagram, it’s worth diversifying your feed. Now that IGTV is here to offer opportunities for long-form content, the demand for video is set to grow even more.
4. Use a consistent Instagram Filter:
Instagram filters have become kinda big, kinda fast. Try using a consistent Instagram Filter in all your posts if possible. Instagram filters can be great if you know how to use them. Don’t go crazy, using them to the max — tone them down!
5. Post your “Story” in Instagram Daily:
The idea behind Instagram Stories was a simple one. The intention was to allow people to share “moments” of their day quickly and easily.
The coolest part is, IG Stories are featured at the top of the home feed. No beating the algorithm required! Simply add another element to your Story and you’re bumped to the front of the line.
6. Use Hashtags creatively:
Hashtags are easily one of the most important parts of achieving Instagram organic growth and can drive engagement on your posts. What’s more, now that people can follow hashtags on IG, it’s easier to expand brand reach with the right tags.
The question is, what is the best way to use hashtags?
The rules have changed in the last year, with Instagram placing more focus on “relevant” tags that offer unique value to followers. Today, you can’t just post the same 11 tags on every photo and expect results. Instead, you need to find the right combination of brand-boosting tags for every image.
When it comes to Instagram caption ideas, you need to look beyond the one-word, obvious hashtags. Sure, you want to use those, too, but mix it up and use hashtags to tell part of your story.
7. Participate in massively popular conversations:
Likes and follows for the sake of likes and follows are not going to help you in the long run, but there’s nothing wrong with liking, commenting on and following accounts relevant to your own to get some exposure.
Just be sure you’re doing this manually yourself (no bots), and of course, try to be genuine, interesting and never spammy!
So these are the 7 sure-fire ways to grow your Instagram followers organically! 😊
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