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Keeping in mind the business of a restaurant or cafe, we have created the following 3 A model of Restaurant marketing.
Attract: In this Phase, you do all initiatives to attract the right person to your restaurant. This phase includes selecting different mediums through which you can reach your target audience. 
Acquire: In this phase, you target those who already know your brand with some offer to experience you once.
Attach: This phase takes place after the customers have experienced your service. It’s time to garner the customers’ confidence in your brand.